MyEdSpace US Landing Page — Growth Marketer Assessment

Goal

Build a US-market landing page that converts cold paid traffic into $7 trial signups, without a sales call. This is a thinking-and-shipping test, not a coding test. We want to see how you drive an AI coding agent to take a brief and turn it into a converting page.

Audience

A growth marketer who can:

• Read a brief critically and spot what's missing or wrong
• Translate growth psychology into concrete page decisions
• Drive your best LLM to ship production output
• Sanity-check and iterate on what the agent gives you
• Hold the line on conversion thinking when the AI gets distracted

You do not need to hand-write React.

What you'll build

A US-market landing page for MyEdSpace, an online live-class math tutoring platform. It needs to convert cold paid traffic (Google Ads, Meta) from US parents into $7 trial signups.

Must-read before you start

• BRIEF.md — product brief, copy, brand tokens, must-haves
• BRAND_GUIDELINES.md — visual brand standards (colors, typography, design style)

How to ship

1. Clone the repo
2. Run npm i to install dependencies before doing anything else
3. Read BRIEF.md before touching code
4. Use the best LLM you have access to (Claude Opus, GPT-5 Pro, etc.). This is a test of taste and judgment under the best tools available; don't handicap yourself with a smaller model.
5. Build the landing page in app/page.tsx
6. Push your work to a new branch and send us the link

No time limit. Ship it when you'd be comfortable showing it to a CMO.

Setup

npm i
npm run dev

Open http://localhost:3000.

Stack

• Next.js 14 (app router)
• Tailwind CSS
• TypeScript
• Brand tokens already wired in tailwind.config.ts
• Inter font already wired in app/layout.tsx

You shouldn't need to install anything else, though you're free to.

What we're evaluating

We are not evaluating whether you wrote the code yourself. Use your best LLM freely.

We are evaluating:

• Prompting quality — how you decompose the work, what context you give the agent, how you correct it
• Critical reading of the brief — does it have errors? Gaps? Did you catch them?
• Conversion thinking — every decision defensible from a CRO standpoint
• Growth psychology application — use principles from (https://growth.design/) visibly on the page, not just listed
• Self-checkout completeness — a parent can convert without talking to anyone
• Polish & taste — feels professional, not AI-generated

Deliverables

In your PR or a NOTES.md file at root, briefly cover:

1. Anything in the brief you'd push back on or change
2. Three or four prompts you sent that meaningfully shaped the output
3. The single biggest conversion lever you implemented and why
4. What you'd ship next if you had another day

If you're blocked

Genuinely blocking — not "I'd like more info" — email the hiring manager. Otherwise, make a call and document it in NOTES.md. Making good calls under ambiguity is part of what we're hiring for.

Good luck.