diff --git a/crates/bevy_scene/macros/src/bsn/codegen.rs b/crates/bevy_scene/macros/src/bsn/codegen.rs
index 8a4974ae31a90..e8c7af79a938e 100644
--- a/crates/bevy_scene/macros/src/bsn/codegen.rs
+++ b/crates/bevy_scene/macros/src/bsn/codegen.rs
@@ -580,8 +580,8 @@ impl BsnType {
                     #(#base_path.)*#member = #bevy_ecs::template::EntityTemplate::from_reference(#invocation, #index,  _call_id);
                 });
             }
-            Some(BsnValue::Type(ty)) if ty.enum_variant.is_some() => {
-                assignments.push(quote! {#(#base_path.)*#member = #ty;});
+            Some(value @ BsnValue::Type(ty)) if ty.enum_variant.is_some() => {
+                assignments.push(quote! {#(#base_path.)*#member = #value;});
             }
             Some(BsnValue::Type(ty)) => {
                 let mut new_path = base_path.to_vec();
@@ -730,7 +730,7 @@ impl ToTokens for BsnValue {
                 let inner = t.0.iter();
                 quote! {(#(#inner),*)}.to_tokens(tokens);
             }
-            BsnValue::Type(ty) => ty.to_tokens(tokens),
+            BsnValue::Type(ty) => quote! {(#ty).into()}.to_tokens(tokens),
             BsnValue::Name(_) => {
                 // Name requires additional context to convert to tokens
                 unreachable!()
@@ -908,6 +908,47 @@ mod tests {
             .contains("Field `x` is missing a value"));
     }
 
+    #[test]
+    fn enum_variant_field_values_use_implicit_into() {
+        let mut refs = EntityRefs::default();
+        let paths = TestPaths::new();
+        let mut exprs = HoistedExpressions::default();
+        let mut ctx = paths.ctx(&mut refs, &mut exprs);
+        let mut assignments = Vec::new();
+        let font = BsnType {
+            path: parse_quote!(TextFont),
+            enum_variant: None,
+            fields: BsnFields::Named(vec![BsnNamedField {
+                is_prop: false,
+                is_name_shorthand: false,
+                name: parse_quote!(font_size),
+                value: Some(BsnValue::Type(BsnType {
+                    path: parse_quote!(TextSize),
+                    enum_variant: Some(parse_quote!(Large)),
+                    fields: BsnFields::Named(Vec::new()),
+                })),
+            }]),
+        };
+
+        let res = font.push_struct_patch(
+            &mut ctx,
+            &mut assignments,
+            false,
+            false,
+            PatchTarget {
+                path: &[Member::Named(parse_quote!(value))],
+                is_ref: false,
+            },
+        );
+
+        assert!(res.is_ok());
+        assert!(ctx.errors.is_empty());
+        assert_eq!(
+            assignments[0].to_string(),
+            "value . font_size = (TextSize :: Large { }) . into () ;"
+        );
+    }
+
     #[test]
     fn enum_duplicate_field() {
         // Arrange
diff --git a/crates/bevy_scene/src/lib.rs b/crates/bevy_scene/src/lib.rs
index 25f2642fecc14..2cb66f942d51a 100644
--- a/crates/bevy_scene/src/lib.rs
+++ b/crates/bevy_scene/src/lib.rs
@@ -2845,6 +2845,42 @@ mod tests {
         assert_eq!(entity.get::<Foo>().unwrap().value, vec![10]);
     }
 
+    #[test]
+    fn enum_variant_field_values_use_implicit_into() {
+        let mut app = test_app();
+        let world = app.world_mut();
+
+        #[derive(Component, Default, Clone)]
+        struct TextFont {
+            font_size: FontSize,
+        }
+
+        #[derive(Default, Clone, Debug, PartialEq, Eq)]
+        struct FontSize(u32);
+
+        enum TextSize {
+            Large,
+        }
+
+        impl From<TextSize> for FontSize {
+            fn from(value: TextSize) -> Self {
+                match value {
+                    TextSize::Large => FontSize(24),
+                }
+            }
+        }
+
+        let entity = world
+            .spawn_scene(bsn! {
+                TextFont {
+                    font_size: TextSize::Large,
+                }
+            })
+            .unwrap();
+
+        assert_eq!(entity.get::<TextFont>().unwrap().font_size, FontSize(24));
+    }
+
     #[test]
     fn field_name_shorthand() {
         let mut app = test_app();